Review: Apache Pine Wooden Watches & The Move Towards “Sustainable Style”

[*This is a review of a specific product kindly supplied by Apache Pine.]

This may come as no surprise, especially if you’re ‘native’ to our “Land of the Long White Cloud”, but make no mistake: New Zealand is currently in the midst of a massive socio-cultural face-lift.

Indeed, while our landscape is being progressively polluted via various, equally “progressive” industries, we, as a tiny, South Pacific-based, proverbial melting-pot of people, are becoming increasingly green.

Many of us are seeking to foster change.  And, we’re well aware that said change needs to start with us.

Personally-speaking, this is so not simply about composting, recycling, up-cycling, or reducing the sheer level/s of plastic waste and other crap that eventually accumulate/s in and on our beautiful Earth Māmā, ‘Papatūānuku’, because of me.

Like she’s merely a dumping-space, and nothing more…

No-no, more than that, I find myself being increasingly mindful of the products I choose to use, to wear, and where I tend to lend my support, or my ‘environmental allegiance’.

I feel spectacularly proud to say I’ve never succumbed to the trend of the electronic fitness tracker.  To be totally fair, I’ve never seen the sense in taking one into our fair nation’s back-country – completely devoid of smart-device reception (among other things – ‘creature comforts’, especially) at the very best of times – and expecting them to work, or likewise, be of any actual use.

I mean, who really, seriously hikes, tramps, treks, or climbs mountains (or anything else) with the intention of measuring the number of calories, steps, and heartbeats per minute accumulated en-route to the top(?), the apex(?), the nearest ridge?

For goodness’ sake, who even cares..?

Nah, I choose to wear a wooden watch – specifically, an Apache Pine ‘Original’ wooden watch, comprised of bamboo, leather, a couple of tiny pieces of stainless steel, and lovingly crafted to create a range of wooden watches that are uniquely personal, individualised, and – yesoriginal.

And sure – they’re so sleek and feathery (they’re light(!))you hardly notice you’re wearing ’em, however there’s nothing particularly delicate, here.

Appearance-wise, every timepiece is exclusive, in that no two are the same.  And, bamboo being bamboo, every so-often somebody’s sure to get one with a ‘node’ (the grass joint/s that add strength to the shoot), which makes theirs even more-so.

In terms of functionality, well, mine’s been everywhere with me since we first got-together.  We’ve been dizzy summiteers of Mount Ngauruhoe and Mount Tauhara, and we’ll do a few more mountain missions before we’re through.  The strap, the face, and the case have withstood perfectly all the scree and volcanic debris so far, and if anything, my watch seems to only look better and better the more I wear it.

That’s the thing about real wood, and genuine leather, eh.

The strap mechanics also include a ‘3 anchor system’ (meaning case and strap are attached at 3 “anchor” points), making this whole set-up pretty durable, too – so hardy, even the toddler-sized fingers of my day-job have been unable to damage or separate watch and strap, despite their many opportunities to do so.

Finally, there’s what we touched-on earlier together, the whole ‘mindfulness-in-consumerism’ thing.  What this means, whānau, is that Apache Pine wooden watches have my ‘tautoko’ (“support”) because they’re as much a nod towards sustainability as they are to style.

(*Think: an emphatic, ‘well-crafted, affordable, earth-friendly, sustainable wooden products’ type of nod, please.)

And in a political landscape that seems to prioritise plastic(!) over the future of our planet, our Papatūānuku, I say we increase the rate and the frequency with which we trend, spend – and indeed, support – mindfully.

‘Haere pai atu, hoki ora mai nei’ – or: “Go well, and return safely”, always;


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